Felicia Takman / Trodde att jag fatta…
Creative Direction / Design
Jagyar Mgmt / Universal Music
Creative direction and design for Felicia Takman’s sophomore album, spanning releases, photography, film, live shows and merchandise.
There’s a restlessness running through the album, about being somewhere between your twenties and thirties and knowing you want something without quite knowing what. I built the visuals around that inexplicable feeling, making them rougher, less polished and more restless.
Felicia Takman / Trodde att jag fatta…
Creative Direction / Design
Jagyar Mgmt / Universal Music
Creative direction and design for Felicia Takman’s sophomore album, spanning releases, photography, film, live shows and merchandise.
There’s a restlessness running through the album, about being somewhere between your twenties and thirties and knowing you want something without quite knowing what. I built the visuals around that inexplicable feeling, making them rougher, less polished and more restless.
ALBUM ARTWORK
Trodde att jag fatta men jag fatta inget alls, 2025
SINGLE ARTWORK
GRAPHIC LABLING
A graphic system built around fictional product labels, codes and industrial markings, filled with references and hidden messages for fans to find. The labels could sit quietly as small stickers and details, or be blown up to become the main graphic.
PRESS IMAGERY
Working with photographer Tove Floss, the photography shifted between clean portraiture and more distorted, atmospheric images. I handled the art direction and post-production, using heavy colour work, distortion, montages and video to make the imagery feel less static, like life is rushing past.
MERCH
RELEASE VIDS / CANVAS
CREDITS
Creative Direction & Design: Marcus Malmström
Photography: Tove Floss
Management: Jagyar Mgmt
Label: Universal Music Sweden
Live / Touring: Live Nation
ALBUM ARTWORK
Trodde att jag fatta men jag fatta inget alls, 2025
SINGLE ARTWORK
GRAPHIC LABLING
A graphic system built around fictional product labels, codes and industrial markings, filled with references and hidden messages for fans to find. The labels could sit quietly as small stickers and details, or be blown up to become the main graphic.
PRESS IMAGERY
Working with photographer Tove Floss, the photography shifted between clean portraiture and more distorted, atmospheric images. I handled the art direction and post-production, using heavy colour work, distortion, montages and video to make the imagery feel less static, like life is rushing past.
MERCH
RELEASE VIDS / CANVAS
CREDITS
Creative Direction & Design: Marcus Malmström
Photography: Tove Floss
Management: Jagyar Mgmt
Label: Universal Music Sweden
Live / Touring: Live Nation
ALBUM ARTWORK
Trodde att jag fatta men jag fatta inget alls, 2025
SINGLE ARTWORK
GRAPHIC LABLING
A graphic system built around fictional product labels, codes and industrial markings, filled with references and hidden messages for fans to find. The labels could sit quietly as small stickers and details, or be blown up to become the main graphic.
PRESS IMAGERY
Working with photographer Tove Floss, the photography shifted between clean portraiture and more distorted, atmospheric images. I handled the art direction and post-production, using heavy colour work, distortion, montages and video to make the imagery feel less static, like life is rushing past.
MERCH
RELEASE VIDS / CANVAS
CREDITS
Creative Direction & Design: Marcus Malmström
Photography: Tove Floss
Management: Jagyar Mgmt
Label: Universal Music Sweden
Live / Touring: Live Nation