Fjord Trends 2021
Art Direction / Digital Design / Motion Design
Accenture / Fjord
Fjord Trends was an annual global trends report exploring emerging shifts across business, technology and design. For the 2021 edition, I worked as part of Accenture’s global creative team, developing the established visual direction across digital, motion, editorial and campaign applications.
My work focused on the digital experience and motion, including visual design, layouts and flow, alongside contributions to the report, social content and launch material.
Fjord Trends 2021
Art Direction / Digital Design / Motion Design
Accenture / Fjord
Fjord Trends was an annual global trends report exploring emerging shifts across business, technology and design. For the 2021 edition, I worked as part of Accenture’s global creative team, developing the established visual direction across digital, motion, editorial and campaign applications.
My work focused on the digital experience and motion, including visual design, layouts and flow, alongside contributions to the report, social content and launch material.
VISUAL IDENTITY
Working within the established identity, we developed a flexible visual system that could extend across digital, motion, editorial and campaign applications.
DIGITAL EXPERIENCE
I helped develop the digital experience through visual design,
page layouts and the overall flow of content across the site.
MOTION
I designed and animated a range of assets, translating the graphic and illustrative system into movement across the digital experience, social content and launch material.
FULL TRENDS VIDEO (00:54)
EDITORIAL
I contributed to selected layouts and design development within the report, working alongside the wider creative and editorial team.
INFOGRAPHIC
Data and research were translated into visual stories and information graphics across the wider Fjord Trends system.
CREDITS
Art Direction, Design & Motion: Marcus Malmström
Created as part of Accenture Canvas’ global creative team, in collaboration with Fjord, external agencies and creative partners across Europe and the USl
VISUAL IDENTITY
DIGITAL EXPERIENCE
I helped develop the digital experience through visual design,
page layouts and the overall flow of content across the site.
MOTION
I designed and animated a range of assets, translating the graphic and illustrative system into movement across the digital experience, social content and launch material.
FULL TRENDS VIDEO (00:54)
EDITORIAL
I contributed to selected layouts and design development within the report, working alongside the wider creative and editorial team.
INFOGRAPHIC
Data and research were translated into visual stories and information graphics across the wider Fjord Trends system.
CREDITS
Art Direction, Design & Motion: Marcus Malmström
Created as part of Accenture Canvas’ global creative team, in collaboration with Fjord, external agencies and creative partners across Europe and the USl