Pride Means More
Art Direction / Motion
Accenture
Pride Means More was developed during my time at Accenture Canvas, as a new global identity for Accenture’s Pride communications.
I was part of the global team behind the project, working on the concept, art direction, design and motion. I worked on the faceted Pride colour system and the original motion work, including the Pride Means More animation and launch film.
The identity has since been used across Accenture globally, from social and digital to events, merchandise and internal communications.
Pride Means More
Art Direction / Motion
Accenture
Pride Means More was developed during my time at Accenture Canvas, as a new global identity for Accenture’s Pride communications.
I was part of the global team behind the project, working on the concept, art direction, design and motion. I worked on the faceted Pride colour system and the original motion work, including the Pride Means More animation and launch film.
The identity has since been used across Accenture globally, from social and digital to events, merchandise and internal communications.
PRIDE MEANS MORE
MOTION
The motion system was built around the phrase “Pride Means More”, swapping the final word to create different messages. I developed the original animations, built templates for other teams to use and worked on the campaign film.
AROUND THE WORLD
Since its launch, the identity has appeared at Pride events and across Accenture offices around the world.
CREDITS
Art Direction, Design & Motion: Marcus Malmström
Developed with Accenture Canvas and Accenture’s global Inclusion & Diversity creative team
PRIDE MEANS MORE
MOTION
The motion system was built around the phrase “Pride Means More”, swapping the final word to create different messages. I developed the original animations, built templates for other teams to use and worked on the campaign film.
AROUND THE WORLD
Since its launch, the identity has appeared at Pride events and across Accenture offices around the world.
CREDITS
Art Direction, Design & Motion: Marcus Malmström
Developed with Accenture Canvas and Accenture’s global Inclusion & Diversity creative team
PRIDE MEANS MORE
MOTION
The motion system was built around the phrase “Pride Means More”, swapping the final word to create different messages. I developed the original animations, built templates for other teams to use and worked on the campaign film.
AROUND THE WORLD
Since its launch, the identity has appeared at Pride events and across Accenture offices around the world.
CREDITS
Art Direction, Design & Motion: Marcus Malmström
Developed with Accenture Canvas and Accenture’s global Inclusion & Diversity creative team