Hooja / Perkulatour
Creative Direction / Design
Jagyar Mgmt
Creative direction and visual identity for Hooja’s Perkulatour, a 20-date summer tour across Sweden.
The brief was to build the identity around its namesake, the percolator. I turned it into a giant light source, creating a forest disco in the middle of a northern landscape.
I developed the concept and visual direction across the tour, from the main artwork to physical production.
Hooja / Perkulatour
Creative Direction / Design
Jagyar Mgmt
Creative direction and visual identity for Hooja’s Perkulatour, a 20-date summer tour across Sweden.
The brief was to build the identity around its namesake, the percolator. I turned it into a giant light source, creating a forest disco in the middle of a northern landscape.
I developed the concept and visual direction across the tour, from the main artwork to physical production.
TOUR IDENTITY
The main artwork became the basis for the tour campaign, adapted for individual shows and different formats.
ON THE ROAD
The identity travelled with the tour, appearing on the truck, crew clothing and other tour materials. I worked directly with Blåkläder and other suppliers to adapt visuals for embroidery, print and other production methods.
PERKULATOUR
CREDITS
Creative Direction & Design: Marcus Malmström
Photography: Ella Liljeblad
Press Photography: Lamia Karić
Management: Jagyar Mgmt / Johan Klingwall
Live / Touring: Live Nation
Workwear Production: Blåkläder
TOUR IDENTITY
ON THE ROAD
The identity travelled with the tour, appearing on the truck, crew clothing and other tour materials. I worked directly with Blåkläder and other suppliers to adapt visuals for embroidery, print and other production methods.
PERKULATOUR
CREDITS
Creative Direction & Design: Marcus Malmström
Photography: Ella Liljeblad
Press Photography: Lamia Karić
Management: Jagyar Mgmt / Johan Klingwall
Live / Touring: Live Nation
Workwear Production: Blåkläder
TOUR IDENTITY
The main artwork became the basis for the tour campaign, adapted for individual shows and different formats.
ON THE ROAD
The identity travelled with the tour, appearing on the truck, crew clothing and other tour materials. I worked directly with Blåkläder and other suppliers to adapt visuals for embroidery, print and other production methods.
PERKULATOUR
CREDITS
Creative Direction & Design: Marcus Malmström
Photography: Ella Liljeblad
Press Photography: Lamia Karić
Management: Jagyar Mgmt / Johan Klingwall
Live / Touring: Live Nation
Workwear Production: Blåkläder